What Is It?

The Social Networking Strategy Review is a strategic review of your company's use of Social Media for these most popular Social Media platforms:

• Facebook
• LinkedIn
• Twitter, and
• Various blogging platforms

If your company isn't currently or actively using Social Media, the report provides a variety of excellent resources about the most popular platforms including Best Practices, and instructions on how to set up your accounts to get started.

Who Is It For?

A Social Networking Strategy Review is undertaken for companies that can most benefit from a strategic review of their Social Media activities, and have the organizational capacity to initiate and maintain a Social Media Marketing program.

Your business should have an up-to-date Marketing Plan before undergoing a Social Networking Strategy Review.

Deliverables

The Social Networking Strategy Review will result in a written report that contains a review of your current Facebook, LinkedIn, Twitter, and blogging online presence, and will include recommendations and tips for improvement. The report will also contain general information on Best Practices, and for those who don't already have accounts, detailed instructions on how to set up your accounts so you can get started.

Expected Business Results

Expected business results will be quantified in terms of Return On Investment.

Time Commitment

You should be prepared to give at least 20 hours of your or your staff's time to allow us to obtain the information necessary to undertake the review, read the completed report, review the additional resources provided, participate in a teleconference to discuss the report, and to set up your accounts.

Length Of Engagement

The process will take about 6-8 weeks for the production of the report, and follow up teleconference.

Follow Up Actions

It will be the client's responsibility to act on the recommendations contained in the Social Networking Strategy Review report. SBDCTAP can provide further counseling to help clients with additional strategy and Best Practices.

Monitoring Schedule

Clients must agree to a regular 6 month monitoring schedule over the course of 2 years.

Consultant Profile

SBDCTAP currently has 2 IT consultants who can provide this service. Further details will be provided on request.

How Do I Get The Service?

SBDCTAP clients must be referred into the SBDCTAP program via a local Small Business Development Center. You can sign up here.